Ticketmaster is partnering with Fightback Lager to continue its support of rising stars and local venues. The two will unite to build audiences in venues that stock Fightback Lager, where a donation from each pint sold goes directly back to Music Venue Trust (MVT).
Fightback co-founder Denzil Thomas said: “Thanks to our friends at Ticketmaster, we’re able to shine a light on some of the shows happening week in, week out, where artists are growing audiences and building their careers. Independent venues continue to face strong headwinds, meaning the work of MVT remains essential for the long haul. Despite the challenges, the grassroots remain defiant. We believe anything that brings stakeholders from across the live music industry to work together has the ability to make a real, long-term difference.”
Fightback Lager was established in 2018 to convert the deep connection between beer and live music into a sustainable source of income for MVT, a registered charity in the UK which acts to protect, secure and improve grassroots music venues.
Ticketmaster will highlight selected ‘Fightback Nights’, where venues are selling Fightback Lager, across their platforms to raise the profile of MVT and help keep more of the money spent on beer in grassroots venues invested in sustaining the live music ecosystem.
All of us at Ticketmaster are delighted to partner with Fightback Lager on this initiative for the benefit of grassroots music venues and the exciting new talent they help develop. Fightback’s support for Music Venue Trust allows all ‘Fightback Night’ shows to contribute vital cash to saving venues. We welcome the opportunity to deliver value at the foundations of our live music industry.”
John Wiltshire
Head of Ticketmaster Clubs
Join us for a Fightback Night and help support grassroots venues.
